Everyone who became a Beauty Guide in the last year knows of our company as LimeLife by Alcone- home to all of the unicorns and rainbows and wonderful things we’ve come to know and love here in the place we call home. But for those same people, they may not know that we didn’t always start out as LimeLIFE!
We first started out as a company called Alcone at Home, lovingly named after where everything began- Alcone Co. in New York City. This was home to every professional makeup product you could imagine, basically the Sephora for working artists. Then, LimeLight by Alcone was born. The new vision for the brand had been realized and LimeLight was more fitting for the ever growing movement that we know and love!
It was always the company’s goal to spread our mission worldwide- I mean, who wouldn’t want our world class products around the globe? Plus the amount of lives that could be changed, much less the economies that contain those lives! So Michele and Madison set out on a goal to get us expanded into other countries. This proved to be difficult- it seemed as though bigger beauty brands had decided to buy the rights to the name “LimeLight” in tons of countries (sneaky sneaky) to prevent us from expanding. Obviously they knew the kind of impact we would have as one of the fastest growing cosmetic companies!
So it came time to make a decision- how would we move forward with expansion without being able to remain our true, LimeLight selves? Well, there was a growing movement among Beauty Guides calling themselves #LimeLifers. Michele and Madison took that nickname and made it ours worldwide! LimeLife is so much more than a network marketing company, more than just the makeup line your grandma sells on the side. This is a lifestyle, this is a FAMILY. We are focused on beauty and confidence from a deeper level, constantly working on improving and leveling up not only our makeup bag but our health and mental health as well. We couldn’t be more proud to call this our home!